As a writer, the feeling of not being able to think of new content to write is always frustrating. But keep I always remind myself that there’s always more content to write.
That thought can sometimes be exhilarating, sometimes overwhelming, but it never fails to encourage me. More content to write means you get to express more of your ideas and boundless opportunities to interact with potential customers as well as strengthen the bonds of already existing ones.
But consistently churning out content is exhausting. Eventually, you’ll find yourself running out of ideas. Being able to consistently produce high-quality content on a regular basis can be really difficult.
Even if you can hire someone that can help you, you’ll still need to take an active role in content production – providing ideas, outlines, and format at the very least.
So what can you do to keep up with the demand and keep producing content? But before we get to that, we’ll first determine:
How much content do you need to produce on your webpage, blog, or social media account?
Although blogs generally don’t follow any rule on how they churn out content. But established websites and blogs in the content marketing world have a pattern on when they post.
- In-depth bloggers post content once a week
- Copyblogger churns out content at a faster rate, generally 3 to 4 times a week
- Content Marketing one-ups the copy blogger and post every weekday
A rough guideline would be at least one post per week. For social media platforms, you can get by with 1 post a day. Twitter, on the other hand, requires you to post three or four times a day because of how fast it moves.
How to create great content without burning out
We present you nine ways to keep yourself from burning out while consistently creating high-quality content. You can either take this step by step or find something that resonates with you the most.
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Decide How Often You’ll Post Content
While there’s no set rule as to how frequently you need to post your content, there’s certainly a wrong way to do it. Posting your content in an inconsistent matter is one way of doing it.
For you and your customer’s benefit, it’s best that you have a consistent rate of posting on your different platforms. This may mean a single post on your social media channels a day, once a week on your blog, and 3-6 tweets per day.
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Establish a Suitable Posting Pattern for Your Content
It helps a lot to have a posting pattern, particularly on your social media platforms. This will help you be consistent throughout your blog posts, especially if you post frequently during the week.
Rather than always starting from scratch, it’s good to have a pre-determined content that you would post for that day.
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Brainstorming
The whole process of coming up with content ideas is tedious and time-consuming. Rather than stressing out about it every time it’s to write content, you can try and practice batching. By batching, we mean, setting aside a time or two in a week to come up with a plethora of ideas.
Some great techniques to help you find content ideas are:
- Common keywords and terms that apply in your industry. This also falls under keyword research which is a powerful SEO tool.
- Frequently asked questions by your customers
- Problems that you’ve come across from the inception of your company
- Other people’s topics. This is where you provide insight into another person’s topic but approach it at a different angle, which creates a discussion.
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Outline Longer Pieces of Content
This will depend on where the content will be posted. If you’re working on content for your social media platforms, outlining isn’t necessary as they are often short.
On the other hand, if it’s a blog post, outlining will help you tremendously. The process of writing will become much smoother, especially if you’re writing long-form content.
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Hire an Editor
If it’s possible, and if the budget allows it, you can get yourself an editor. Be it a freelancer or someone that’s already in your company. A professional editor will not only correct any grammar mistakes or spelling mistakes, but they ensure that your article is well-structured.
