Businesses often start with the idea of being your own boss. And then it evolves into something more – to achieve success.
No matter what idea popped into your head that leads you into the industry of SEO, it all comes down to how much effort are you willing to put in. Are you willing to spend all of your resources on it?
The last thing you want is to start a business, doesn’t matter whether SEO related or not, and end up with half-baked results and a long list of unsatisfied clients.
That’s why we’ve come up with this checklist to help out aspiring entrepreneurs and other agencies on how to run and scale their businesses properly through improving search discoverability and boosting lead volumes.
Tactics To Improve Search Discoverability and Boost Lead Volume
Analyze Competitive Landscape
It isn’t enough to just pay your way into business listing sites and leave it at that. Otherwise, you wouldn’t know if your listing reaches your target customers, or if they’re seeing it.
It’s imperative that you create custom landing pages and test everything yourself. Optimize your landing pages to avoid losing out on performance opportunities.
Frictionless Call to Actions
This ties to the first method – on your custom landing page, you need to make sure that your CTAs are as seamless as possible.
For example: If you’re selling a software – most calls to actions are “Sign-up now for a free demo”, but no one really likes demos. Instead of doing this, you can present your demo in video form. Doing so reduces the physiological friction among you and your viewer, resulting in a much higher conversion rate.
Use SEO Tools
If you want to boost your discoverability and increase lead volume – you need to know the basics of SEO either on Google Search Console or Google Analytics. Both tools can provide you valuable reporting metrics that come from Google search results.
But those two are nowhere near sufficient enough if you want to increase your search discoverability. You need a good amount of SEO tools to do that.
There are many tools available online – each made to accomplish different tasks such as keyword research, link building, prospecting, and competitor analysis. There are paid and free tools that you can find online, but we recommend starting off with the free ones so you can familiarize yourself.
For beginners, make sure to check out the following tools:
- Google Analytics
- Google Search Console
- Google Data Studio
Test Ditch Your Brand Name
Avoid redundancy. If your brand is already on your URL, you can remove your brand name in your title tags and meta descriptions. This reduces redundancy, as well as the chance of your visitors from being annoyed.
Your primary focus should be on the quality of your content – and if you have high-quality content, users will flock to your page.
Market Your SEO Agency
As an SEO service provider – you should position yourself to be the go-to service provider for businesses and clients that want to increase their digital presence. In short, practice what you preach.
Just think about it – if you’re offering a service that promises to increase their digital presence and yet they can’t find you on Google, how can a client trust you?
Having an established online presence will tell your clients more about how capable your agency is regarding SEO.
Conducting an audit on your website is the simplest way of increasing search discoverability. Why? Because it helps you look for pages that are outdated, have broken links, or redundant content – and from there, you can fix it.
Auditing your website can lead to it being more optimized and as a result, helps you rank higher on search engines.
Set-up your website’s Google My Business listing and input updated information to start building on your agency’s presence on local search results. You can also list your website on other directories such as Yelp and other relevant listings to gain more ground.
Another great way to increase lead volumes and search discoverability is to have reviews on some of the top review websites, as well as on your website. This is to let your visitors and potential clients know that you are a credible service provider.
Whenever you succeed in providing services, ask your client to leave a review – but do so in a gentle manner. Reviews should come from clients that you have a good connection with to attest to the credibility, reliability, and integrity of your company.
If you’re not utilizing social media platforms to your advantage, then you’re way behind already. Other businesses spend 6 hours on various social media platforms per week, with Facebook being the most dominant platform.
Note that it takes some considerable effort to publish posts and contents on social media platforms because:
- You need to personalize the message according to the platform you’re using
- Let the people know that they’re interacting with a human, not a robot. This is easier done on Twitter and Instagram.
Market Your Content
In the business industry – marketing is king. Come up with a solid marketing strategy that can enable you to present the right content at the right time to the right people.
Don’t allow your content to stagnate. Update, optimize, and align it to the needs and wants of your customers.