No website is perfect. There might be some broken links, there may be some small pages that have very little content, or some pages may not have a canonical tag.
Therefore to get rid of such site issues, on-page seo is done before any off-page or link building.
This is because there is no point creating links for a site that itself has many issues to resolve. According to a survey by Search Engine Journal, 39% of SEO professionals resolve the on-page issues first before heading to the link building. It is important to perform a technical site audit first.
You should analyze your internal link placement and the pages that are best-performing so that you can get an idea of what content can you utilize in your link building strategies.
1. Find your best-performing Pages
You can take the help of Google Search Console to find the top performing pages of your site. To do this, you will need to use the Search analytics report on Serch Console. Sort the data by high clicks.
Next, find the best-performing pages of your site on the basis of bounce rate and average time on the site.
2. 404 pages
Screaming Frog is a tool that will help you find out any 404 pages if present on your website.
The next step is to see if there are any good links to these 404 pages. Check it on Moz. Next, crawl your competitor’s website on the same tool and see what are their 404 pages. Analyze these pages on the Wayback Machine to see what content was there on the page earlier. If the content on that page is good, you can create similar content for your website.
3. Backlink Audit
Now that you have analyzed your broken links and 404 pages, its time to do a backlink audit on Google Search Console. If you find any spammy or irrelevant sites linking to your website, add them to the disavow file to save yourself from any Google penalty.
Tools Needed in technical seo
- Screaming Frog
- Ahrefs (or Moz)
- Google Search Console
- Google Analytics
Benefits of technical SEO
- You get the best results and benefits from your links
- Improve your site structure and internal linking.