Do you wish to grow your organic traffic immensely, improve your backlink profile and get maximum target audience? Blogger or Influencers outreach is an effective way to boost your link building strategy and in this post, we will tell you how to do it.
What is Influencers outreach?
This process will help you to find the right influencers that you can collaborate with for your business marketing. This business relationship will help you to be in front of their audience. Guest posts are a great way for this where you get to place a link on their website. You must have some unique content that the influencer will agree to put on his website.
How to find the right bloggers for influencers outreach?
Determine your need
Your needs will decide what type of influencers do you need to reach out to. You might have common types of audience with an influencer but the deliverable you tend to offer to your audience might be totally different. Choose the right type of influence from the 3 main types of bloggers for influencer outreach:
- Micro-influencers, who have a small and highly engaging number of followers
- Micro-influencers, who have a very huge but less engaging number of followers.
- Mega-influencers, who have a large number of followers who are also very engaging.
Pre Outreach before influencer outreach
You have to warm the bloggers on your list about your existence. Some simple ways may include-
- Blog post comments
- Become their Social media follower
- Share or retweet their content
- Reply to their content
Find their email address
Not every blogger or influencer displays their email publicly. In such a case, you can take the help of some tools. For example, Hunter. This tool will fetch the name and email address of everyone related to a website. From that list, you can search for a specific name or email id.
Another tool is Clearbit Connect. This tool integrates with your Gmail. From there you can analyze a company from your Gmail account. You get a list with the name, email, title, website, social media links, and other information.
Send an email for influencer outreach
You must keep some things in mind before going for cold emailing. First, you must understand that a blogger with higher levels receives plenty of influencer outreach emails. So you have to create an email that stands out.
Secondly, try to create a personalized email that sets you apart from everyone else. Be specific with your email. Make use of their name. Tell why are you contacting them. Show what method you took to interact with them in the past. And most importantly, tell them why your content is good enough for them.
After the mail for influencer outreach was successful, you should not stop there. Follow up mail lets you know whether your first message reached them or not. Some suggestions for follow up can be:
- First, follow up should be after 1 day of no reply
- Second, follow up should be after 2 days of first follow up
- Third, follow up should be after 5 days of the second follow up