When it comes to “backlinks”, these are sites that link to your site which are essential elements for most search engines in terms of ranking. So the question is – are there ways on how to gain more organic traffic?
Since the traffic is directly associated with the quality of the backlinks your website has, having authoritative websites that link to you will ensure better rankings and traffic in the long run.
You should also keep an eye out for your Google rankings. As it crawls the web, Google searches for the backlinks of your website to understand how your pages are linked to one another and in what ways. Obviously, there are several ranking factors but the backlinks have been the most important standard when it comes to SEO.
Tips on getting backlinks to your website
Having superior-quality backlinks can be hard to achieve but it is possible. Now the question is – how to create backlinks for my website? Luckily, there are ways on how to get quality backlinks so that you will get authoritative websites to link to your website. Let us take a look at some of the ways:
1. Broken-link building technique
If you want to create one-way backlinks, this technique works best. At the same time, you recommend other websites to substitute that link and this is where you also mention your website. Since reporting the broken links is a benefit to the webmaster, the likelihood of getting a backlink back to your website is high.
When using the broken-link technique on how to create backlinks, the first step is to look for related websites in your niche that include resources pages. Look for them by utilizing these search queries in Google:
- Your keyword + links
- Your keywords + resources
- Keywords in URL: links
When reaching out to the webmaster, you must be friendly and introduce yourself first. Inform the webmaster that he/she is linking to some resources that are not available anymore. Try to provide the precise location of the broken links so they can be easily found. At this point, provide some alternatives to those links including your website. Remember that you are trying to be helpful, not greedy just to get a backlink. Oftentimes, this approach on how to create organic backlinks will work but there are instances when the webmaster will refuse to link back to you.
2. Backlinks via infographics
Today, infographics are one of the widely-used methods to draw in traffic to your website and gain backlinks. The best part is that they are easy to understand and share with others.
When selecting your infographic, do so carefully. One must include a distinct and captivating story for your audience. Simply follow the latest trending topics and check what people are looking for. At this point, create your infographic using statistical data.
3. Guest articles
An effective way to reach out to a wider audience is guest blogging. When publishing articles on other popular websites, you are showcasing your content to new readers and gain more exposure. Oftentimes, it is not just about the backlink, but also increasing your online reach or gaining more followers.
With guest blogging, it will help leverage your connections and widen your audience. If you have concerns about guest blogging, remember that even Google accepts guest contributors on its Google Analytics blog.
4. Monitoring the competition
If you are eager to gain more organic traffic, being updated with your competitors’ online marketing tactics is important. Simply monitor your competitors via social media and check their link-building, money-earning techniques as well as content marketing methods.
Set up alerts when competitors are posting new content on their websites. You can do this by subscribing to their email newsletters or follow them on social media.
You should also determine when and what backlinks the competition is building or earning. With this approach, you can reproduce their best backlinks and fully understand the methods they are utilizing to promote their website.
5. Building internal links
Internal links are considered as key factors in running a successful blog. With the right internal linking structure, it can help your users seamlessly navigate through your website as well as increasing the overall user experience.
6. Content promotion
Remember that good-quality content will not get backlinks unless you can effectively promote it. Your task is to reach out and make the most out of email to promote your content.
One of the recommended tactics to do this is to reach out to bloggers or websites conducting weekly or monthly roundups. You can utilize Google and look for queries such as “keyword + roundup.”
The next step is to get in touch with the webmasters and provide a quick introduction to your website. In your message, provide a link to one of your best content. Once they find your resource useful, you might get a link in their next weekly roundup. Many bloggers out there are in search for great content, so they will be interested to hear from you.
7. Writing testimonials
A simple way to earn good-quality backlinks is to write testimonials for the websites you are using. By spending a few minutes of your time, you can earn a link from the homepage of an authoritative website. If you are a customer of that product or service, it is likely for you to get a link in exchange for a testimonial.
8. Getting in touch with journalists and reputable bloggers
If you want to know how to get genuine backlinks to your website, you must spread the word. One way to do this is by reaching out to journalists and influencers from your niche via email. You can also send your message via social media, with Google Plus or LinkedIn. Do not forget to keep your message short and straight to the point.
You might be surprised to learn that you can get backlinks by donating to nonprofit organizations. Simply look for websites in your niche that readily accepts donations and link back to websites that made donations. All you have to do is submit the amount of donation you want to make and list down your website URL.
10. Getting an interview
An online interview is quite popular these days and a great way to get backlinks to your website. Once you eventually gain the reputation as an authority in your niche, expect interview invitations but until then, you have to make the first step.
You should look for websites that are running interviews and inform them that you want to participate along with the knowledge you are eager to share.
Getting good-quality backlinks can be a challenge for most, but you can get good chances by utilizing the right resources and methods such as those discussed above. Take note that preserving your backlinks is as vital as building them so constantly monitor the backlinks your website is getting.