Backlinks For SEO: Are They Worth The Investment?


There is no doubt that backlinks are important for SEO. They help you rank higher in search engine results pages, and they also help you build trust with your audience. However, there is a lot of debate about whether you should buy backlinks or not. This article will explore the pros and cons of buying backlinks and link building and give you our opinion on the matter.

What Are SEO Backlinks?

Before we delved deeper into the backlink debate and why link building is important, let’s first take a step back and understand what SEO backlinks are. In simple terms, backlinks are incoming links to your website from other websites. When another website links to your site, it’s basically giving your site a vote of confidence. Google views backlinks as one of the most important ranking factors because they signal that your site is relevant and trustworthy.

There are two types of backlinks: dofollow and nofollow. Dofollow backlinks pass on “link juice” and help you rank higher in search engine results pages. On the other hand, nofollow backlinks don’t pass on link juice but they’re still valuable because they show that other websites are talking about you. 

Link building is beneficial for websites because it helps enhance credibility. Therefore, link building should be taken seriously by business owners if they want to succeed in terms of becoming a credible source for their respective niches. Google search will immediately rank them higher when proper link building techniques are employed.

The Pros Of Buying Backlinks

There are a few advantages of buying backlinks:

You can get high-quality backlinks from authority websites.

One of the benefits of backlinks is that they help you rank higher in search engine results pages such as Google search. This is because backlinks act as a vote of confidence from other websites. When other websites link to your website, it shows Google that your site is relevant and trustworthy.

Buying backlinks is a fast way to build links.

Another advantage of backlinks is that they help you build relationships with other website owners. When you buy backlinks, you’re also buying a relationship. These relationships can be valuable in the future. Backlinks SEO and backlinks site utilization will help websites rank higher in the Google search console. Therefore, a good backlinks site can be beneficial on the Google search console.

You have more control over the anchor text and where your links appear.

link-building-servicesLastly, buying backlinks gives you more control over the anchor text and where your links appear. This is important because you can use keyword-rich anchor text to help improve your search engine rankings. For instance, if you’re selling SEO services, you could buy backlinks with the anchor text “SEO services.”

There is a backlink audit tool that you can use to help you determine if your backlink works. Backlinks SEO tools like the backlink audit tool help determine if your backlink is considered high domain authority or not. To be a high domain authority, you need to make sure that the backlink uses credible sites. Link building strategies can vary, but these strategies can help boost organic search traffic for a website.

However, there are also some disadvantages of buying backlinks. Let us discuss these disadvantages below.

The Cons Of Buying Backlinks

Below are some of the disadvantages of buying backlinks:

Google could penalize your website if it catches you buying backlinks.

One of the biggest disadvantages of buying backlinks is that it could get your website penalized by Google. If you’re caught buying backlinks, Google could take manual action against your site, which would result in your site being removed from the search engine results pages (SERPs). Organic search traffic will not work if the link building strategies you used are not recognized by an accessible search engine.

Buying backlinks is against Google’s Webmaster Guidelines.

Another disadvantage of buying backlinks is that it goes against Google’s Webmaster Guidelines. These guidelines state that you should not participate in link schemes, which include buying or selling links. Anchor text external links should be as natural as possible. This way, Google will recognize them as high domain authority websites. High domain authority websites are credible and trustworthy.

If the backlinks you buy are low-quality, it could harm your website’s ranking.

Another downside to buying backlinks is that if the backlinks are low-quality, it could actually harm your website’s ranking. If you do choose to buy backlinks, be sure to only purchase them from reputable sources. To make sure that the backlinks are high-quality, check the website’s PageRank and domain authority.

You could end up spending a lot of money on backlinks without seeing any results.

Lastly, there is a risk that the backlinks could be removed, and then you would have wasted your money. There are instances when backlinks will not give you any SEO benefits. If this is the case, then it is not worth the investment.

Purchasing backlinks can be risky but it is part of the industry. If you do choose to buy backlinks, be sure to only purchase them from reputable sources like from Link Fire SEO. Backlinks from low-quality websites can actually hurt your SEO.

When it comes to backlinks, quality is more important than quantity. A few high-quality backlinks are worth more than a hundred low-quality backlinks.

Why Does Google Hate It When You Purchase Backlinks?

Google hates it when you purchase backlinks because it goes against their guidelines. Google wants you to earn your backlinks naturally. They don’t want you to buy them.

For Google, purchasing backlinks is equivalent to cheating. And they don’t want cheaters to rank higher than those who play by the rules.

Google’s rules mainly exist to keep the playing field level. If everyone started buying backlinks, then those with the deepest pockets would rank higher than everyone else. But that’s not fair. So, Google penalizes those who buy backlinks in an attempt to keep things fair.

The game is basically rigged at 3 levels: Those who are scared, those who don’t care and those who understand it is part of the game. We understand it is part of your game and although “illegal” it is more of a feat tactic. We know people who buy some of the worst links out there and have been doing so for years without any issues. The old saying goes, don’t hate the player hate the game and guess what the players are all doing?

How To Purchase Backlinks

Below is the process of how you should purchase backlinks:

Select a keyword or page that you want to rank up

The first step is to identify a keyword or page that you want to improve the ranking for. This way, you can target backlinks to that particular page. During this process, you have to research the competition to see how difficult it would be to rank for your chosen keyword.

Determine your budget

Of course, you have to consider your budget when buying backlinks. The price of backlinks will depend on the quality and quantity that you need. You can find backlinks that are affordable, but keep in mind that cheap backlinks may not be as effective as the more expensive ones.

Examine the link gap

You have to examine the link gap which is the number of backlinks that your competition has compared to you. If they have more backlinks than you, then it’s going to be more difficult for you to rank higher. Your goal should be to have more backlinks than them.

Look for opportunities

Opportunities for backlinks are everywhere. You can find them in directories, on forums, and even on social media sites. It’s just a matter of finding the right ones and then taking advantage of them. Therefore, you have to make sure that you’re always on the lookout for new opportunities.

Examine the competitor’s anchor text

You also have to take a look at the competitor’s anchor text. This is the text that appears on their website that links to another site. If you see that they’re using keywords in their anchor text, then you should try to do the same thing. This will help you rank higher in the search engines.

Backlinks can be a great way to improve your SEO, but you have to be careful with them. If you’re not, then you could end up doing more harm than good. So, take your time and make sure that you’re doing things right. And, if you’re not sure about something, then don’t hesitate to ask for help from an expert. Our top choice for backlinks are Niche Edits, they are affordable, clean and packs a bunch!

Three Methods You Can Use To Purchase Backlinks

There are three methods you can use to purchase backlinks, and these methods are:

Paying a vendor to get you a backlink

One of the most common methods people use to buy backlinks is to pay a vendor. There are many vendors out there who will sell you backlinks, but you need to be careful with this method. Not all vendors are created equal, and some of them may even sell you backlinks that will not help your website. In some cases, these backlinks can even hurt your website. So, it is important that you do your research and only buy backlinks from vendors that you trust.

Acquire domains that have existing link profiles

Another way that people buy backlinks is to acquire domains that have existing link profiles. This method can be effective, but it can also be risky. The reason it is risky is because you are essentially buying a website that already has backlinks. If the backlinks are not good quality, then they will not help your website. Also, if the backlinks are from spammy websites, then they can actually hurt your website. So, you need to be careful when using this method.

The Merger Technique

The Merger Technique of buying backlinks pertains to two businesses that have similar products or services merging together. By doing this, they are able to share backlinks with each other. This is a good way to get high-quality backlinks because you are getting them from a reputable source.

However, just like with the private blog network (PBN) backlinks, you need to be careful with this method as well. Make sure that the website you are merging with is not a spammy website. If it is, then it can hurt your website’s ranking.

Seven Types Of Backlinks That Are Not Worth Investing In

There are seven types of backlinks that you should avoid at all costs. These backlinks will not help your website’s ranking and can actually hurt it.

The seven types of backlinks are:

DoFollow Blog Comments

The first type of backlink that you should avoid is the dofollow blog comment. These comments are made on other peoples’ blogs with the intention of getting a backlink.

However, most of these comments are spammy and offer no value to the reader. This will reflect badly on your website and could get you penalized by Google.

Generic Directory Links

The second type of backlink to avoid is the generic directory link. These are links from online directories that list websites in different categories.

However, most of these directories are low quality and will not help your website’s ranking. In fact, they could even hurt your ranking if you get too many of them.

Spammy Donation Links

Spammy donation links pertain to websites that donate money to charities in exchange for a backlink. This is considered as a black hat SEO technique and should be avoided at all costs. If you are caught doing this, your website could be penalized by Google.

Article Directory Links

Article directory links are backlinks that come from websites that host articles written by different authors. These articles are usually about topics related to the website’s niche.

While article directory links are not as harmful as spammy donation links, they will not do much to help your website’s ranking either. This is because most of these websites are low quality and are not considered to be authoritative by Google.

If you are looking to build backlinks that will actually improve your website’s SEO, you should focus on getting links from high-quality websites. These are websites that are well-respected by Google and have a high PageRank.

Web 2.0 Links

Web 2.0 links are backlinks that are created on high-quality websites. These websites include social media sites, video sharing sites, and article directories.

The benefit of creating backlinks on these websites is that they are considered to be more authoritative than most other types of websites. This means that your backlink will carry more weight and will help your website to rank higher in the search results. However, the downside is that it can be time-consuming to create backlinks on these websites.

Public Blog Networks (PBN’s)

You shouldn’t buy backlinks from public blog networks because they can do more harm than good. Public blog networks are a group of blogs that are all interconnected with each other.

The problem with these networks is that they’re often used by spammers to create backlinks to their own websites. This can result in your website being penalized by Google if you’re caught using them.

If you’re looking to improve your SEO, then focus on creating backlinks on high-quality websites. This will take more time and effort, but it will be worth it in the long run. Avoid public blog networks as much as you can.

Fake .edu and .gov Backlinks

Fake backlinks are backlinks that have been created using false information. A common type of fake backlink is a .edu or .gov backlink.

These backlinks are often created by spammers who create fake websites with these domains. They then use these websites to create backlinks to their own sites.

Avoid these kinds of backlinks at all costs. If you’re caught using them, it could seriously hurt your website’s ranking.

So, Is It Worth It To Purchase Backlinks?

Now that you know the risks and dangers of backlinks, you’re probably wondering if it’s even worth it to purchase backlinks.

The truth is, backlinks can be a great way to improve your website’s ranking. However, you need to be very careful about the backlinks you purchase. Make sure that they come from high-quality websites. Otherwise, you could end up doing more harm than good.

If you want to avoid risks, you should focus on building backlinks organically which is by guest posting which is creating articles on well known blogs. This means creating great content and promoting it on social media and other websites. Over time, you should be able to build up a strong backlink profile without having to purchase any links. Realistically unless you create a pattern there is no way to know unless someone reports you. Ask any major SEO if they do buy backlinks and they will most likely tell you they have never had any issues. There is always the two kids, those who hate any form of backlinks who focus on tons of content and those who swear by it.